TikTok's rapid growth is making it one of the key platforms for affiliate marketing. In 2025, competition for audience attention will be fiercer than ever, requiring fresh marketing strategies for success. We've analyzed reports from industry experts, including the 2025 trend report. So we highlighted the key trends that will shape marketing on the platform this year.
In this article, you'll find insights on creating perfect engaging TikTok ads. We analyzed TikTok ads trends 2025 on brands and creators, audience growth, high-performing creatives, influencer marketing, storytelling opportunities on TikTok, user-generated content (UGC), TikTok’s search algorithms, AI-powered advertising, and TikTok Shop opportunities. Learn how to leverage new tools and optimize your strategies to maximize profits in affiliate marketing. Here’s a quick guide to the platform’s key trends and strategies for the upcoming year.
Audience Growth
An active and engaged TikTok audience is perfect for affiliate marketing.
With over 1.58 billion monthly active TikTok users, the platform is dominating among Millennials and Gen Z.
Users spend an average of 34 hours per month on TikTok — surpassing YouTube’s 28 hours.
Cultural relevance is crucial in shaping viral content and keeping users engaged.
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Winning creatives checklist
TikTok supports short, engaging, and native content. Creative catalysts like trending formats and interactive features drive better engagement. Advertising format recommendations for TikTok:
Video length is important. Keep videos under 10 seconds.
The first 3 seconds are crucial for grabbing attention and retaining the audience.
Add a branded logo within the first 10 seconds of the video. It increases brand fusion and recognition by 15%.
Storytelling opportunities on TikTok: use reviews, authentic recommendations, videos featuring real people, and UGC content to build trust.
Test various formats and tailor them to your audience.
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Leverage UGC (User-generated content)
User-generated content drives 56% of successful campaigns.
Best-performing formats include educational videos, user reviews, influencer marketing clips, and AI-generated avatars.
Try to use emotional characters and real people's faces in your ads to make users feel connected.
Engaging with the comment section increases visibility and boosts interactions.
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Search-driven discovery
TikTok isn’t just a social app — 2 in 5 TikTok users treat it like a search engine. It has become a real-time trend.
Optimize content with hashtags and keywords aligned with user queries.
44% of users discover new products through TikTok. According to a survey, they found something new and exciting they had never known about before.
Identity osmosis is a rising phenomenon where users adopt behaviors and preferences based on trending content.
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TikTok Shop
With new tools like GMV Max, TikTok simplifies retail campaigns, storefront management, and active links.
63% of Gen Z users shop on TikTok (available in the UK, US, and Asia: Vietnam, Malaysia, Indonesia, Thailand, the Philippines, Singapore).
Brands can leverage TikTok’s Creator Marketplace to collaborate with influencers and optimize sales.
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AI-powered advertising
TikTok’s Symphony Assistant AI offers multilingual avatar creation, while Smart+ tools make campaign setup effortless.
We recently published a set of AI-powered video-generation tools to help you make exciting ads.
AI automation helps create personalized, dynamic ad experiences tailored to different audiences.
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Ready to maximize your TikTok campaigns?
Start crafting short, engaging, and search-optimized content now to capture your share of this booming audience. The opportunities on TikTok are endless—don’t miss out on the latest trends.
As we move into 2025, TikTok’s Creator Marketplace and influencer marketing will continue to redefine how brands and creators collaborate. It offers a lot of creative storytelling opportunities to brands and advertisers. Brands can foster deeper connections with audiences and enhance cultural relevance in their campaigns. The TikTok community thrives on authenticity, making real-time engagement through the comment section a crucial strategy for boosting visibility.
Additionally, identity osmosis plays a key role in how users interact with content, meaning brands that align their messaging with TikTok trends will see stronger audience retention. With AI-powered tools like Symphony Assistant, businesses can now create hyper-personalized campaigns that maximize impact.
The future of marketing on TikTok is dynamic, fast-paced, and filled with endless creative opportunities. By staying ahead of trends, embracing UGC, and optimizing for search, businesses can unlock new levels of growth in the evolving digital landscape. Now is the time to innovate, adapt, and thrive.
By leveraging brand fusion, cultural relevance, and real-time engagement with the TikTok community, brands and creators can build lasting connections with their audience. The synergy of influencer marketing, TikTok’s Creator Marketplace, and AI-driven content strategies will shape the future of digital marketing.
Bonus Insight:
According to TikTok’s Global Head of Business Marketing, brands that actively participate in trends and community discussions see 27% higher engagement rates.